Operations consultancy · Reading
The work gets done.
Nobody has to do it.
I take the admin out of small importing and distribution businesses. Order chasing, the same product questions over and over, the filing nobody has time for. I build systems that handle it, so your people don't have to.
What we provide
Everything a small business
needs to run online
One place, one bill, no agency runaround. Pick exactly what you need — or bundle it as a package below and pay less.
Website design
Clean, fast pages designed around what your customers actually come to do — not what looks good in a pitch deck.
Website development
Built properly: quick to load, easy to change, hosted for pennies, and never locked to a platform you can't leave.
Website analytics tracking
Know what's working. Visits, enquiries and where they came from — set up once, reported plainly, no jargon.
SEO
Search Engine Optimisation — making your site rank on Google and Bing, so the people already searching for what you sell actually find you.
Covers sites up to 500 pages. A 3,000-page catalogue is a different job — larger sites are quoted by size, by the day.
GEO
Generative Engine Optimisation — making your business show up in AI answers from ChatGPT, Gemini and Google's AI Overviews.
Covers sites up to 500 pages — larger sites are quoted by size, by the day.
App design
Mobile apps designed screen by screen around the job to be done — simple enough that nobody needs a manual.
App development
Built for iPhone and Android from one codebase, so you pay for one build — shipped to both stores and kept updated.
ASO
App Store Optimisation — tuning your listing, keywords and screenshots so your app gets found, downloaded and reviewed on both stores.
Simplified business solution stacks
The fewest tools that do the job, wired together properly. Software bought in your name, at cost, never marked up.
AI agentic integration
AI agents wired into your systems to handle real work — drafting, sorting, flagging. Nothing reaches a customer without your sign-off.
Daily AI automations
The repetitive daily admin — order chasing, replies, filing, reports — handled automatically. Hours back, every single day.
Prices are minimum engagements — the smallest a job can be, whatever the size of the business. Bigger scopes are quoted properly after the free call, before anything is agreed.
Packages
Bundle it, pay less
Packages run as 12-month plans, paid monthly — you get the build, plus a year of me on hand to fix, tweak and find better ways of doing things as they come up. One-offs are built, delivered, done. A package keeps working all year.
Web Presence
Get found online, properly
- Website design
- Website development
- Website analytics tracking
- SEO
- GEO
- 12 months of fixes, tweaks and support included
- Fixes, tweaks and new solutions all year — within fair use
£6,500£4,75012-month plan · about £396 a month · save £1,750
EnquireApp Launch
From idea to both app stores
- App design
- App development
- ASO
- 12 months of fixes, tweaks and support included
- Fixes, tweaks and new solutions all year — within fair use
£12,495£9,99512-month plan · about £833 a month · save £2,500
EnquireAI & Automation
The admin, off your desk
- Simplified business solution stacks
- AI agentic integration
- Daily AI automations
- 12 months of fixes, tweaks and support included
- Fixes, tweaks and new solutions all year — within fair use
£6,500£5,25012-month plan · about £438 a month · save £1,250
EnquireThe Full Stack · best value
All eleven services, one plan
- Everything in Web Presence
- Everything in App Launch
- Everything in AI & Automation
- 12 months of fixes, tweaks and support included
- Fixes, tweaks and new solutions all year — within fair use
£25,495£19,99512-month plan · about £1,667 a month · save £5,500
EnquireThe year includes ongoing fixes and small improvements within fair use — brand-new pieces of work during the year are quoted separately.
You'll recognise some of this
Two capable people, doing
work neither was hired for
The phone keeps ringing
Three or four calls per order, all asking the same thing: where is it.
The same questions, again
The same product questions, answered again, slightly differently each time.
Documents go missing
Twenty minutes looking for a file somebody definitely saved somewhere.
Year-end takes a week
Because the twelve months before it took none.
One person holds it all
The supplier relationship, the pricing logic and the awkward customer history — entirely in their head.
What usually comes back
Around nine hours a week
Typical of a two-person office in a trading business. Yours will be different — the first thing I do is count it properly rather than guess.
What actually changes
Five things come off your desk
Customers stop ringing to chase
An email goes out on its own at every stage — ordered, arrived, checked, dispatched with a tracking number. They already know, so they don't ask.
Replies are waiting when you sit down
Overnight enquiries are read and answered from your own manuals and order data. The drafts are in your inbox by the time you're in. You read them, adjust them, send them.
Your knowledge stops living in one head
Product specs, pricing rules, the supplier process, the labelling checks — written down properly, once. Both of you get the same answer, and it stays right when something changes.
Nothing important sits in one inbox
Shared folders, a proper structure, and a backup that has actually been tested by restoring it. Most small businesses find out theirs doesn't work at the worst possible moment.
The numbers arrive without asking
A weekly report on the website and the pipeline, each with one recommendation and one figure that moved. Not a dashboard you have to remember to open.
Hire vs. SilentShift
Less than the person
you were going to hire
Hire · a part-time administrator
- Six months to learn the business
- Takes holiday, gets ill, moves on
- Knowledge walks out of the door with them
- Fixes, tweaks and new solutions all year — within fair use
£2,800–3,200a month, once employer costs are counted.
Automate · SilentShift
- Working within weeks, documented from day one
- Never off sick, never on holiday
- Software bought in your name, at cost, never marked up
- Fixes, tweaks and new solutions all year — within fair use
£1,250a month, from. Plus a one-off setup.
The wage bill doesn't change. What changes is whether it's spent finding documents or finding customers.
Before you ask
Nothing breaks
- Nothing sends on its own. Every message to a customer is drafted and waits for one of you.
- Nothing that works gets replaced. Your warehouse system stays. Your accounts package stays. Your developer stays.
- Everything is in your name from day one. You own the accounts, the data and the documentation.
- You can walk away with a working system. No lock-in, and the bill goes down when I step back.
- None of it is load-bearing. If every automation stopped tomorrow, you'd be back where you started. Inconvenient, not stopped.
Where to start
A half-hour call,
then a paid audit
The call is free and I'll tell you straight whether this is worth doing. If it is, the next step is a one-week audit: I map where the hours actually go, test your backup properly, and write down how the business runs. You keep that document either way.
Book a free half-hour callOr just email me: tom@silentshift.co.uk