GEO — Generative Engine Optimisation

More of your customers now ask an AI than scroll to page two of Google. Generative Engine Optimisation is the work of making sure those AI answers find you, describe you correctly, and cite you: structured data machines can read, content formatted to be quotable, and business information that says the same thing everywhere it appears.

It's early — which is exactly the point. The businesses that are legible to AI engines now are the ones that get recommended as the habit grows. We set the baseline (how AI engines describe you today), do the work, and measure the difference.

What from £1,000 gets you

• Covers sites up to 500 pages
• One baseline check of how AI answers mention you today, and one round of fixes
• Content structured so AI engines can read and cite you
• Your business details made consistent across the web

Covers sites up to 500 pages, as one baseline and one round of fixes — larger sites are quoted by size. Ongoing monitoring as AI engines change is a plan or a retainer, not a one-off.

Fair use applies to every published scope — what's included, and what's quoted separately.

Questions people ask

What is generative engine optimisation?

GEO is the practice of making a business visible, accurately described and citeable in AI-generated answers — ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews — through structured data, quotable content and consistent business information.

Is GEO worth it for a small business?

AI Overviews already appear on roughly a third of searches, and where they appear, clicks to ordinary results drop sharply. Being the business the answer names is worth more than a blue link — and few small businesses are competing for it yet.

Do you guarantee my business appears in AI answers?

No — AI engines change constantly. We do the work that makes you legible to them, record how they describe you before and after, and report the difference honestly.

Jargon check: GEO · SEO